Untold: The Rise and Fall of AND1

In the exhilarating docuseries “Untold: The Rise and Fall of AND1,” viewers are taken on a captivating journey through the meteoric rise of the iconic streetwear basketball brand and its eventual decline, set against the backdrop of the evolution of basketball culture in America.

At the center of the story is a group of charismatic misfits led by the ambitious Kevin Garnett, a visionary entrepreneur who dreams of revolutionizing basketball beyond the conventional court. Alongside him are a diverse cast of characters, including talented streetball legends like Rafer “Skip to My Lou” Alston and hotshot young players who represent the raw, unfiltered spirit of the game. Together, they harness the energy of urban streetball, crafting a brand that fuses gritty style with revolutionary marketing tactics.

The series captures the whirlwind excitement of the 1990s and early 2000s as AND1 rises from a small startup to a multi-million dollar sensation, with its popular mixtape tours and on-court antics capturing the hearts of basketball fans nationwide. The cultural impact of the AND1 brand becomes apparent as it elevates streetball players to celebrity status, challenging the norms of the professional basketball world. It’s a story of creativity, ambition, and the American Dream, celebrating how a passion for the game turned into a cultural phenomenon.

However, the narrative takes a darker turn as corporate greed and mismanagement begin to seed the brand’s decline. The docuseries delves into the strain put on key relationships within the team, revealing personal and financial conflicts that threaten to tear the brand apart. As AND1 battles the rise of its competitors and struggles to maintain its relevance in a rapidly changing sports landscape, the tragic stories of those who were once at the forefront come to light.

Highlighting themes of innovation, identity, and the relentless pursuit of success, “Untold: The Rise and Fall of AND1” offers an intimate portrait of a brand that not only reshaped an industry but also touched the very fabric of culture. With exclusive interviews, rare footage, and a pulse on the heart of streetball, this series captures the spirit of a movement that defined a generation and the price of its fleeting glory.